• News (227)
    The Drum (05 Feb 2020)

    Facing a tough year, Premier Inn ushers in new top marketer and hunts ad agency

    PREMIER INN is on the lookout for a new advertising agency after deciding to part ways with LUCKY GENERALS. It will approach a select shortlist of agencies inviting them directly to take part in the tender process. The winning shop will be expected to develop creative to promote its new Premier Plus rooms and its partnerships with third parties such as AMAZON, Stasher and HUSSLE. The hotel chain has also appointed HILTON's interim director of destination marketing & ecommerce Tamara Strauss to the role of global brand marketing director.

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    Campaign (09 Oct 2019)

    Premier Inn opens 'Pillow fight club'

    PREMIER INN is opening a 'Pillow fight club' as a fun way to recycle old pillows. The hotel chain recreated a scene from Fight Club to explain the eight simple rules of pillow fight club. It marks the introduction of new pillows across Premier Inn's 800 hotels. The pillow fight clubs will take place in Bristol, Cardiff, Edinburgh and London. Visitors will be explained the rules, before learning the technique and entering the ring against a competitor. GOLIN is delivering the project.

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