• News (18)
    Campaign (26 Jun 2020)

    Verizon becomes biggest advertiser to date to join Facebook boycott

    VERIZON has become the latest advertiser to suspend advertising on FACEBOOK following a growing brand boycott. The telecommunications company announced it is pulling advertising on Facebook and INSTAGRAM until the company 'can create an acceptable solution that makes us comfortable'. Verizon confirmed the ban would include Verizon Media and its digital media business which includes Yahoo and HuffPost.

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    Campaign (16 Jun 2020)

    ASA launches UK Scam Ad Alert tool

    THE ADVERTISING STANDARDS AUTHORITY is launching a UK Scam Ad Alert system to help tackle fraudulent advertising on online platforms and social media. The system was developed alongside the Internet Advertising Bureau in partnership with FACEBOOK and GOOGLE. The participating platforms are Facebook, INSTAGRAM, Google, TWITTER, SNAP, TIKTOK, MICROSOFT, VERIZON, OUTBRAIN and Taboola. The ASA said, once notified, will promptly send an alert to all participating platforms with details about the scam ad and when it appeared on a platform or publisher's website. It will aim to alert platforms within 24 hours and those responsible for the ad would need to provide assurances of ad removals within 48 hours.

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