• News (55)
    The Drum (29 Nov 2019)

    Alan McGarrie joins Diageo from Tennent Caledonian amid heavy whisky investment

    DIAGEO has appointed Alan McGarrie to the role of brand home & retail marketing manager. He joins from TENNENT'S where he was global brand director. McGarrie will be tasked with developing and implementing marketing, PR and events plans for JW Edinburgh and the new Madrid office. McGarrie will report to general manager Barbara Smith.

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    The Drum (07 Aug 2019)

    C&C Group moves marketing accounts for Tennent's, Magners and other brands to Made Brave

    TENNENT'S, MAGNERS and Menabrea's owner C&C Group has moved its paid digital accounts and social media to Made Brave. It will also see the agency run its websites and apps. The agency has already begun work on three of Tennents' campaigns, acting as the lead creative agency for campaign creation, planning, production, and management. Made Brave will work alongside Wire Media on public relations and the in-house C&C agency Badaboom on marketing activity. D8 will continue to work on a project basis with the business. BRIGHT SIGNALS is the incumbent who resigned in May after five years.

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