• News (65)
    The Drum (13 Jan 2020)

    Celebrity Cruises partners with Gwyneth Paltrow’s Goop for offshore experience

    CELEBRITY CRUISES has partnered with Gwyneth Paltrow’s Goop to create an at sea experience. Goop at Sea will provide passengers with 'transformative experiences' led by wellness practitioners and healers, and the chance to mingle with Paltrow herself.

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    Marketing Communication News (23 Dec 2019)

    Wonder Awaits This Christmas with Celebrity Cruises

    CELEBRITY CRUISES launched a seven figure media campaign on Christmas Day to drive national awareness of its brand and new fleet of Edge Class ships during Wave. Wonder Awaits by LUCKY GENERALS follows a woman on a voyage of discovery through a dream-like wonderland on-board its newest ship 'Celebrity Edge'. The ad debuted during The Great British Bake Off on CHANNEL 4, and also ran on SKY and ITV, as well as previewing across digital out-of-home on Waterloo Motion and at HEATHROW AIRPORT. The full media plan comprises of TV, digital, broadcast VoD, digital out-of-home, social and print, with support by extensive PR activity. Media was bought by GOODSTUFF.

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