• News (7)
    Exclusive (15 Dec 2017)

    PRINCESS YACHTS has promoted Nicola Cope to head of brand marketing.

    The Drum (01 Nov 2016)

    BSUR: Princess Yachts International 'Experience The Exceptional'

    PRINCESS YACHTS has launched its first ever global brand campaign with the help of BSUR. The agency wanted to steer the campaign away from stereotypical images of yacht owners indulging in the finer things in life and to instead depict unique stories of quality time spent at sea. Four black and white images were shot for the campaign of natural scenes upon the yachts including a family meal and tender father and son moment. The campaign runs by the slogan ‘Experience the Exceptional’.

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