• News (181)
    Campaign (10 Dec 2019)

    NatWest helps female-led start-ups with £165,000 marketing spend donation

    NATWEST is highlighting its work in supporting female-led start-ups. In a series of spots that showcase businesses helped by its 'Back Her Business' initiative, the bank promotes Boards without Borders, MasterPeace and Mini Mealtimes. Each start-up was giving £55,000 in production and media spend covering the next three weeks. Each ad starts with 'This was going to be an ad for NatWest Back Her Business, but we thought we'd advertise her business instead'. VaynerMedia helped create the ads which will run on FACEBOOK, TWITTER, INSTAGRAM, LINKEDIN and YOUTUBE. The bank has also donated ad space during its Conversations of Inspirations podcast and gave free exhibition space at its stand at Stylist Live events this year to startups. Back Her Business aims to plug the gender gap in entrepreneurialism

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    Campaign (05 Dec 2019)

    Natwest appoints Karmarama as a new agency for Bó

    NATWEST has appointed KARMARAMA to launch advertising for its new digital-only bank Bó, an integrated advertising and communications campaign is to begin in 2020. Wax/On and UNCOMMON were also involved at an earlier stage.

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