• News (115)
    Campaign (05 Nov 2018)

    Mothercare "For your first steps" by Mcgarrybowen

    MOTHERCARE has launched its first large-scale campaign in a decade which focuses on 'firsts' in parenting. Created by MCGARRYBOWEN, the posters focus on moments such as first tears, first nursery drop off and first second children. INITIATIVE handled media planning for the campaign. 

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    Campaign (21 Sep 2018)

    Mothercare appoints Mcgarrybowen as creative agency

    MOTHERCARE has concluded its creative and strategic review with the appointment of MCGARRYBOWEN. The agency's brief includes revitalising the Mothercare brand. Jayne O'Keeffe, Mothercare's head of marketing, and Mark Newton-Jones, the retailer's chief executive will oversee Mcgarrybowen's work on the account. The agency will report to them.

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