• News (747)
    Marketing Week (03 Jul 2020)

    Twitter drops coding terminology in favour of inclusive language

    TWITTER has announced it has dropped the terms ‘master’, ‘slave’ and ‘blacklist’ from its programming codes and replaced them with more inclusive language. ‘Whitelist’ will become ‘allowlist’, while 'master' and 'slave' will now be referred to as ‘leader’ and ‘follower’. JP MORGAN and MICROSOFT-owned GitHub have made similar changes.

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    Campaign (16 Jun 2020)

    ASA launches UK Scam Ad Alert tool

    THE ADVERTISING STANDARDS AUTHORITY is launching a UK Scam Ad Alert system to help tackle fraudulent advertising on online platforms and social media. The system was developed alongside the Internet Advertising Bureau in partnership with FACEBOOK and GOOGLE. The participating platforms are Facebook, INSTAGRAM, Google, TWITTER, SNAP, TIKTOK, MICROSOFT, VERIZON, OUTBRAIN and Taboola. The ASA said, once notified, will promptly send an alert to all participating platforms with details about the scam ad and when it appeared on a platform or publisher's website. It will aim to alert platforms within 24 hours and those responsible for the ad would need to provide assurances of ad removals within 48 hours.

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