• News (216)
    Campaign (16 Apr 2020)

    Secret Cinema partners Häagen-Dazs for immersive film nights

    HÄAGEN-DAZS has partnered with Secret Cinema to launch a weekly home-entertainment series. Named 'secret sofa', the weekly screenings will be preceded by newsletters revealing the film of the week and how to access it. People of receive the newsletter will have access to a special weekly code that allows them to order Häagen-Dazs' flavour of the week via a collaboration with AMAZON PRIME NOW. The audience will also be encouraged to share their 'Secret sofa' images using the hashtag #HaagIndoors with the best one winning a week's supply of ice cream. The screenings will run for eight weeks at 7:30pm every Friday with the first being The Grand Budapest Hotel.

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    Talking Retail (08 Jan 2020)

    Old El Paso promotes veggie alternatives with Fajita Kits campaign

    OLD EL PASO has launched a £1.5m campaign to promote its vegan-friendly range during Veganuary. The 'Fajita Friday, the Veggie Way' campaign runs until 30 January and will be supported by a TV ad, alongside radio and VoD advertising, shopper marketing in major supermarkets and convenience stores, as well as a social media campaign with vegetarian and vegan influencers.

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