• News (205)
    The Drum (05 Jun 2019)

    Betty Crocker: Iftar of Lights by VMLY&R

    BETTY CROCKER teamed up with VMLY&R to create a unique tablecloth that aims to bring families together for Iftar. The patterned cloth lights up, but only when every family member is at the table. It operates using screenprinted conducive ink, built-in lights and a battery-powered circuit.

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    Campaign (11 Apr 2019)

    Häagen-Dazs commits to gender inclusivity in global review

    GENERAL MILLS is looking for a global agency for Häagen-Dazs, ending its relationship with SAATCHI & SAATCHI. The agency held the account since 2015 but will not be repitching. Häagen-Dazs is running the review directly. It is aiming for a more provocative approach to marketing and it would require agencies taking part in the review to demonstrate a commitment to gender inclusion through the balance of its workforce and agency culture.

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