• News (532)
    Campaign (06 Jul 2020)

    Peroni repurposes 2019 spot to welcome return of Italy's La Passeggiata tradition

    PERONI has reinvented its 2019 TV ad 'Vita con stile' celebrating Italian culture as pubs begin to reopen around Europe. Created by WPP, the original spot sees Italian's taking part in 'La Passeggiata', a traditional evening walk which sees people gather and socialise in the street. The latest version has been given a new voiceover and soundtrack, and celebrates being able to come together again. It will be supported by press activity in THE GUARDIAN, THE TIMES, The Observer and i as well as radio, OOH and social media activity.

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    Campaign (15 Jun 2020)

    Justice4Grenfell puts names of Grenfell Tower victims back in the news

    BBH rolled out a campaign for Justice4Grenfell by bringing back the names of the 72 Grenfell Tower victims into the news on the third anniversary of the tragedy. The organisation asked THE MAIL ON SUNDAY, THE SUN ON SUNDAY and THE SUNDAY TIMES to donate column space in print on 14 June to remember the people who lost their lives. The names created a typographical tower to serve as a memorial for those who died and a reminder that the community is still seeking justice. Ocean Outdoor, Open Media, Jack Arts and London Lites have also donated billboard sites across London to display the tower of names. Justice4Grenfell is encouraging the public to show solidarity and demand justice by sharing the images from the campaign on social media with the hashtag #Justice4Grenfell. ELECTRIC GLUE handled media.

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