• News (430)
    Marketing Communication News (03 Dec 2019)

    Carlsberg refreshes the Somersby brand with Elmwood Leeds to bring life to the ‘living tree’

    CARLSBERG has launched a new brand positioning for Somersby cider created by Elmood Leeds. The 'Refreshingly Optimistic' positioning aims to create a culture of optimism and encourage consumers to seek moments of happiness with friends and family and embrace the lighter side of life. The brand is hoping to transition from a traditional cider to an occasion-based sparkling drink, and enter new occasions previously dominated by wine, beer and cocktails. The primary brand asset of Somersby's new look is the LivingTree, representing an uplifting state of mind, designed to feel optimistic, welcoming and supportive. The refresh will roll out globally across 50 markets predominantly in Europe and Asia. 

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    PR Week (30 Oct 2019)

    Carlsberg UK toasts new retained comms agency

    CARLSBERG has named GOLIN as its PR agency for brand and corporate. Clifford French is the incumbent. Golin will begin work on the account in January, which will include sponsorship assets for O2 Academies and LIVE NATION festivals, and supporting its Together Towards Zero sustainability programme. 

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