• News (15)
    The Drum (18 Feb 2019)

    Bose sees the value in Channel 4's F1 deal with Sky as it renews sponsorship for 2019

    BOSE is to continue sponsoring CHANNEL FOUR's F1 coverage despite the channel only carrying highlights package from the majority of races, excluding the Grand Prix which it will show live. SKY signed a deal with F1 owner Liberty Media to show all live races from 2019-2024. The renewal comes after Bose was named the most recognised brand among viewers of C4's F1 screenings.

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    Campaign (22 Jan 2018)

    Bose names WPP group as global agency

    BOSE has appointed a 'custom-built' team of WPP agencies to handle its global creative, media, and digital accounts, along with localisation and production. Bose has not disclosed details but GREY, WUNDERMAN, MEDIACOM, and Hogarth Worldwide are reportedly the agencies involved. MediaCom and Grey have both previously worked with Bose on media and creative respectively.

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