• News (870)
    Campaign (14 Feb 2020)

    Coca-Cola goes back to its roots with focus on empathy

    COCA-COLA has launched a new campaign focusing on sustainability, cultural relevance and innovation as it unveiled its new 'Unite and uplift' brand purpose. Created by WIEDEN & KENNEDY, the ad follows a number of people as they yell about who is right and wrong in a series of domestic scenarios. However, the cityscape begins to physically crack, causing buildings to crumble and roads to split. Russian Doll's Natasha Lyonne then appears to say that society may be able to change for the better if people claim responsibility for their actions. The campaign is set to launch across multiple European countries, with plans to be shown at events including Pride, and PREMIER LEAGUE and UEFA matches, as well as during Christmas and other religious holidays.

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    Convenience Store (14 Feb 2020)

    Coca-Cola to kick off Premier League football promotion

    COCA-COLA is to roll out an on-pack promotion for the PREMIER LEAGUE titled 'Will Your Minute Win It?’, giving fans the chance to win prizes and increase footfall in stores. The work will run across Coca-Cola original taste and Coca-Cola Zero for eight weeks, starting on 17 February. This will also be supported by a multi-million pound marketing campaign.

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