• News (245)
    The Drum (11 Oct 2019)

    CALM and Topshop 'Care Sewn In' campaign threads together fashion and mental wellbeing

    TOPSHOP partnered with CALM to create the Care Sewn In clothing label to promote mental wellbeing and self-care in young people. The partnership was part of HAVAS' #LetWhatsInsideOut campaign which coincided with World Mental Health Day on 10 October. 13 garment lines were made available in 15 Topshop stores and online, each with a care label designed by CALM informing people how to look after themselves. The campaign will run on social, cinema and out of home.

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    Exclusive (11 Oct 2019)

    ARCADIA has appointed Mwaka Kalawo to the position of digital marketing co-ordinator.