Campaign (28 Jun 2017)
MediaCom scoops €875m media account for Peugeot-Citroen owner PSA Group
MEDIACOM has won the estimated £773m global media account for PEUGEOT and CITROEN owner PSA Group. MediaCom is said to have fended off ZENITH in a final run-off, having seen off competition from two incumbents OMD and HAVAS. The account was originally thought to be worth £500m, however, PSA spends £773m annually on media according to Recma estimates.
Exclusive (08 Jun 2017)
ZENITH has named Teik Chua as programmatic executive.
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