Marketing Communication News (02 Nov 2018)
Bally targets Chinese and Russian travellers with hyper targeted “travel corridor” ad campaign
BALLY is hoping to draw in Chinese and Russian travellers on their way to London with its new targeted campaign. It collaborated with BRITISH AIRWAYS on the campaign so that it could provide localised advertising when customers book their flights, followed by sponsorship advertising on printed boarding passes for those travelling from Shanghai, Beijing and Moscow airports. British Ariways' in-flight magazine for China to London flights will also feature a Bally ad. PSI and ZENITH devised the campaign.
Campaign (22 Oct 2018)
Carat poaches Zenith's Lucy Ogilvie for CSO role
CARAT has appointed ZENITH's Lucy Ogilvie to the position of chief strategy officer. She begins her new role in December and replaces Dan Hagen who has joined IPROSPECT. Carat has also appointed Flora Kessler as strategy partner. She joins from PROCTER & GAMBLE and will report to Ogilvie.
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