Marketing Communication News (01 May 2019)
TENA re-imagines Victoria’s Secret catwalk image to launch new Silhouette Noir underwear
TENA has re-imagined a Victoria's Secret Catwalk to launch its new incontinence underwear Silhoutte Noir. The adverts feature women aged 40+ on billboards in London's West End and aim to help women feel confident despite the stigma. The launch was devised by FINN which also delivered all media relations, while ZENITH oversaw media strategy and brokered all key media partnerships, AMV BDDO created the billboard, AMAZEREALISE was responsible for social media and eCRM, and Performics handled SEO. The campaign invites consumers to share the images on social media using the hashtag #IWillBeMe.
The Drum (05 Apr 2019)
Zenith picked for Ralph Lauren media
RALPH LAUREN has streamlined its global media planning and buying from 12 agencies to four. It appointed ZENITH to its global strategy and buying account which will work with three local agency partners: Dentsu in Japan and South Korea, Forward3D in EMEA and PMG in North America.
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