Campaign (22 Feb 2019)
Teams from WPP, IPG and Publicis Groupe battle it out for Centrica integrated account
BRITISH GAS and HIVE owner Centrica will hear pitches from four agency teams for its integrated creative, media strategy and buying, CRM, data, content and PR business. Media and creative incumbents MEDIACOM and THE & PARTNERSHIP will team up with WUNDERMAN THOMPSON to pitch for the business. CRM incumbent OGILVY is partnering with WAVEMAKER. MCCANN will form part of the Interpublic Group team and several unnamed agencies from Publicis Groupe will also compete for the account. ID Comms is handling the review. Centrica held chemistry meetings last week.
Fab News (13 Feb 2019)
ACCELERATION has appointed Silvana Sanchez to the role of business director.
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