Exclusive (17 Jan 2020)
WPNC has appointed Sam Keyworth to the role of digital marketing executive.
DecisionMarketing (17 Oct 2019)
Macmillan eyes donor boom with will-writing campaign
MACMILLAN CANCER SUPPORT has launched a nationwide campaign to encourage people to sign up to its free will-writing service. The campaign is being supported by a 60-second DRTV ad created by WPNC, aswell as radio and digital executions including FACEBOOK videos which ran throughout September. The campaign encourages men and women aged 55 and over, with a special focus on people 65+ and those who have benefited from Macmillan services, to register for a free will. The marketing focused on helping people overcome their barriers to making wills and leaving a gift.
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