• News (12)
    DecisionMarketing (10 Dec 2018)

    Care International enlists Joanna Lumley for Xmas push

    CARE INTERNATIONAL has recruited Joanna Lumley for its Christmas campaign. WPN CHAMELEON created 60 and 90 second DRTV ads focusing on the life threatening conditions in the developing world, with Lumley telling the story of Balki, a two-year-old girl from West Africa. Care International wants the British public to listen to the story and donate £5 to provide three months of nourishment for children in Africa.

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    DecisionMarketing (10 Dec 2018)

    Salvation Army unveils major DRTV Christmas appeal

    THE SALVATION ARMY has launched its 2018 Christmas appeal with its biggest ever door-drop campaign. 'In from the Cold' by WPN CHAMELEON tells the story of how The Salvation Army helped a homeless man to get back on his feet from the bleakness of society through loving care and attention at one of its Lifehouses. The DRTV campaign encourages the UK public to give a donation of £19, while the door-drop campaign carries the same homelessness message used in DRTV.

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