ToyNews (27 Nov 2019)
Fisher-Price launches ‘multi-million dollar’ Let’s Be Kids campaign
FISHER-PRICE has rolled out a multi-million dollar campaign that encourages adults to see the world through the eyes of children. 'Let's be Kids' includes a video series highlighting Fisher-Price toys from across the brand's 90-year history such as First Words Puppy and the Chatter Phone. TV work will be supported by digital, social media and mum influencer activity. The campaign, created by WIEDEN & KENNEDY based out of Portland, Oregon, will run through 2020 as the brand celebrated its 90th anniversary across PR, events, digital and retail.
Campaign (19 Nov 2019)
More Th>n appoints Wieden & Kennedy London as lead creative agency
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