Other (08 Mar 2018)
WIEDEN & KENNEDY has promoted Paddy Treacy to the role of creative director.
Campaign (06 Mar 2018)
Bud Light "Banquet" by Wieden & Kennedy
BUD LIGHT has brought its 'Dilly Dilly' campaign, showcased at this year's Superbowl, to the UK. The 40-second spot features nobles presenting alcoholic gifts to the King, who shows his appreciation for crates of Bud Light by saying 'Dilly Dilly' and raising his glass. However, one man brings the royals a bespoke wine for which he is summoned to the pit of misery. The ad by WIEDEN & KENNEDY promotes the brand's new bottle format and debuted on SKY SPORTS. It will be supported by outdoor, print, PR, digital and social media activity.
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