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    Marketing Week (30 Apr 2018)

    Asda signs up AMV BBDO to lead new agency ‘ecosystem’ model

    ASDA has concluded its advertising review with the appointment of AMV BBDO. The agency will replace incumbent SAATCHI & SAATCHI with immediate effect and is now responsible for the creative development of all Asda brands. It will also lead Asda's new 'ecosystem' model for its agency relationships, heading up an integrated team of agencies which includes PROXIMITY, WEDNESDAY, and EG

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