PR Week (14 Nov 2018)
Animatronic orangutan spotted wandering London in second phase of Iceland campaign
ICELAND has released a hyper-realistic animatronic orangutan in London for its Christmas campaign. The food retailer was prevented from airing a repackaged GREENPEACE ad on TV screens because it is too political, and breaches broadcast advertising rules. TAYLOR HERRING created and handled all aspects of the experiential campaign segment, which highlights the wildlife displaced by deforestation for palm oil. WEBER SHANDWICK provided PR support for the TV spot launch.
PR Week (01 Nov 2018)
Sky appoints Edelman as its corporate PR agency
SKY has handed its corporate PR account to EDELMAN after a competitive pitch. Edelman won out against WEBER SHANDWICK and MHP, while 15-year incumbent FINSBURY resigned the account. Finsbury previously worked on a financial PR brief which was replaced by the corporate PR business. Sky's other PR agencies, including Fever, Premier PR, and 33 Seconds, are not affected by the new appointment.
Account Contacts (29)
Agency Contacts (8)
More In This Category (4)