Campaign (14 Feb 2019)
Lego launches clothes shop with no clothes
LEGO is launching a pop-up clothing store without any clothing, containing only a SNAPCHAT code on a plinth. When users scan the code with their phones, the shop is then virtually transformed into an augmented-reality boutique when users can browse Lego's limited-edition clothing line on Lego mannequins. The store is located on Eastcastle Street in London and will also feature an interactive DJ booth and an arcade machine. Customers can buy the clothes with their phones via Snapchat through an integrated 'Show now' service. WE ARE SOCIAL created the idea for the work.
Campaign (13 Dec 2018)
We Are Social wins Spar account
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