Campaign (04 Jul 2018)
South Western Railway "Live big" by WCRS
SOUTH WESTERN RAILWAY is promoting its 'Kids travel for £1' offer in a new campaign created by WCRS. The creative includes colourful, quirky photo collages of different attractions along its network, that runs from London to the South West, mixed with images of summer treats such as doughnuts and icecream. It runs under the strapline 'Live big this summer'. WAVEMAKER handled media for the work.
Campaign (29 Jun 2018)
Vodafone brings digital media-buying in-house in pioneering move
VODAFONE has announced it will take two-thirds of its digital media-buying in-house, mainly in the area of biddable media which includes search, social and programmatic.The phone company will hire its own biddable media team in each of its local markets, including the UK, Germany, Italy, Spain and India. Vodafone spends £200m a year on digital advertising and will be directly responsible for £140m of the investment. WAVEMAKER will continue to manage the remaining one-third of Vodafone's digital media-buying as well as TV, out-of-home, cinema and press.
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