Campaign (04 Dec 2019)
Wavemaker launches disability and neurodiversity network WM Enable
WAVEMAKER has unveiled WM Enable, a global push to promote understanding and awareness of disabilities and neurodiverse conditions, helping to support affected staff and their colleagues. The agency hopes to attract more disabled people into its network. The initiative launched on International Day of Persons with Disabilities, which saw Wavemaker host an event with speakers from the RNIB, PREMIER LEAGUE, TFL and Bec Development. The agency will show its support of #PurpleLightUp by turning its Sea Containers office purple. In 2020 it will introduce 'ability allies' and a handbook containing advice, policies and procedures, as well as training sessions in partnership with disability organisations. Finally, it has become a Valuable 500 member, committing to discuss disability issues at board level.
Campaign (03 Dec 2019)
Channel 4, Sainsbury's, NatWest and Nationwide donate airtime to champion disabled people
CHANNEL FOUR, SAINSBURY'S, NATIONWIDE and NATWEST have all donated 60-seconds of airtime to social enterprises promoting the economic contributions made by disabled people. The 'Disability works' spots took over an ad break as part of the '#PurpleLightUp movement. The campaign, featuring Beco, Harry Specters and Ignition Brewery, ran during Channel 4's How to Save £1,000 Online to mark International Day of Persons with Disabilities. The takeover was devised by 4Sales creative arm PL4Y alongside media agencies WAVEMAKER, ZENITH and PHD.
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