Marketing Communication News (09 Nov 2018)
Wasserman partners with ATP to stage world’s largest indoor tennis tournament
ATP is working with WASSERMAN to create the world's largest indoor tennis tournament to be held in THE O2 ARENA. The agency is tasked with handling everything from special effects to final presentation ceremonies for the event. 2018 is the tenth anniversary of the tournament being hosted in London, which will be marked by activity. Audio, video and social media content will supplement the matches to provide maximum entertainment value to fans.
Marketing Communication News (20 Jun 2018)
BMW invites audiences to explore its latest model via their taste buds at Taste of London
BMW is hosting a brand activation which allows consumers to experience the new BMW i8 Roadster model through taste. Visitors will be served a four course meal, and have the opportunity for a sneak peek of the model ahead of its official launch on 23 June. Each course is themed around a BMW brand 'pillar': sustainability, innovation, visionary, and design. The event was designed by experiential agency WASSERMAN.
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