Campaign (24 May 2018)
Baileys picks VML as global digital agency
Campaign (10 May 2018)
WPP forms Team Energy to handle BP's global media, advertising and communications account
BP has retained WPP as its global agency across media, advertising and PR. WPP will form the specially-created Team Energy to oversee the accounts, drawing staff from agencies including VML, OGILVY, MINDSHARE, GREY, ESSENCE, SocialLabs and Landor, and offering the oil and gas giant a flexible media model entitled EnergyMedia utilising talent handpicked from the WPP network including Mindshare, Essence, NEO and POSSIBLE. Team Energy will be headed up by Becky McKinlay, team lead for BP, and be based in London, while additional hubs will support the account worldwide.
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