Campaign (14 Aug 2017)
Auto Trader shakes up marketing
AUTO TRADER has hired THE SPECIALIST WORKS as its media buying agency following a competitive pitch against VIZEUM and GOODSTUFF. The online car marketplace has taken its media planning in-house and has also moved its creative business from ISOBAR to Mynt.
Campaign (14 Jul 2017)
Ikea parodies wildlife documentary for 'relax into greatness' launch ad
IKEA has introduced a new integrated campaign by MOTHER. The 60-second 'Lion' ad is styled as a wildlife documentary and shows a lion lounging on a couch reading and napping. He spends most of his day relaxing before springing to life to as a father in costume for a child's birthday party. The campaign aims to highlight the importance of the living room as a place to relax. Work spans TV, print, digital, social, outdoor and cinema. VIZEUM worked on media.
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