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    Exclusive (30 Jul 2018)

    VIZEUM has promoted Lin-sze Teh to the position of group head. She will also be covering Kate McAllister's maternity leave alongside Coral Baker-Hoummady.

    Campaign (25 Jul 2018)

    Fridge Raiders promoted to masterbrand status with 1980s-tinged launch campaign

    KERRY FOODS has relaunched its Fridge Raiders brand with a 1980s-themed campaign. The range now includes products which were previously branded as Fire & Smoke, Go Go's, and Matteson's Fridge Raiders. The humorous spot highlights that the products are 'powered by protein' by showing a woman who begins power walking and even power boating after trying a Fridge Raiders snack. It is intended to tap the adult market who tend to snack more. It will roll out on TV with supporting activity on mobile, social and out-of-home channels. Media was handled by VIZEUM while SAATCHI & SAATCHI created the ad.

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