Marketing Communication News (08 Jan 2019)
Domino’s Launches New Year’s Day Campaign – ‘The Official Food of Your Happy Place’
DOMINO's launched a one-day campaign, created by VCCP, which helped position it as the recovery food for party-goers on New Year's Day. ‘The Official Food Of Your Happy Place’ created a happy place, to comfort those feeling worse for wear after celebrating on New Year's Eve, through a SNAPCHAT World Lens. The Lens content, which also appeared in the form of 360-degree FACEBOOK posts, saw a Domino's pizza box act as a portal to an idyllic beach sunset location complete with parrots and panpipes.
Campaign (07 Jan 2019)
Healthspan eyes TV campaign after hiring Isobel
HEALTHSPAN has awarded its £6m creative business to ISOBEL following a competitive review. The agency won out against AND RISING in the final pitch, while CREATURE and BIG AL'S CREATIVE EMPORIUM were knocked out earlier in the process. VCCP was the creative incumbent. Following Isobel's victory, the mail order retailer has announced plans to return to TV advertising with five new spots targeted at older audiences. It also plans to invest in digital and paid search.
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