Campaign (10 Oct 2018)
Britvic hires Leagas Delaney for trio of upmarket brands
BRITVIC has appointed LEAGAS DELANEY to handle creative for the drinks brand's incubator WiseHead Productions. The new division was set up to enable Britvic to target premium brands at adult consumers. The account, which was won following a competitive pitch and a four-week trial period, includes London Essence Company, Thomas & Edwards and Monte Rosso. Creativebrief ran the review. SAATCHI & SAATCHI and VCCP - also on Britvic's creative roster - are not affected by the appointment.
Campaign (04 Oct 2018)
World Vision hires VCCP as lead creative agency
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