Campaign (15 May 2019)
VCCP withdraws from Audi ad review
VCCP has pulled out of AUDI's advertising review. The competition is now down to incumbent BBH, ENGINE and M&C SAATCHI. Final pitches are expected to take place in May or June but a decision won't be announced until January 2020.
Marketing Communication News (15 May 2019)
Saga believes ‘time shouldn’t change a thing’ in new integrated insurance campaign
SAGA has launched a new campaign around the idea 'time shouldn't change a thing' to promote its 3-year fixed price car insurance. Its first integrated campaign in eight years, created by VCCP, includes two TV spots showing observers commenting on Saga customers long-held passions such as partying or playing toy soldiers. STARCOM handled media for the campaign, which launched on ITV and will be supported by online, press and social media activity.
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