Campaign (12 Jul 2019)
Invesco awards global creative to VCCP
Campaign (10 Jul 2019)
Cadbury shares polling updates for next Dairy Milk bar in DOOH campaign
CADBURY has launched a digital out-of-home campaign to encourage engagement in the final stage of its Cadbury’s Inventor competition. The process began a year ago and three members of the public had their creations chosen as the potential new flavour. Created by VCCP and devised by POSTERSCOPE with CARAT, the campaign will be shown on 50 large digital format screens and more than 500 digital six-sheets. It will also be supported by static out-of-home executions. The creative will also show live polling data from across the UK.
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