• News (766)
    The Drum (23 Apr 2019)

    Cadbury promotes ‘grown up’ Darkmilk chocolate with 80s stars Jason Donovan and Kim Wilde

    CADBURY is promoting its new Darkmilk offering with a 30-second spot starring 80s star Jason Donovan. The ad, created by VCCP, celebrates all things 'grown up' and draws on the nostalgia of retro TV stars to target its 'more mature' audience. The campaign will run on ITV, CHANNEL FOUR and 5TV in the last week of April, supported by digital, social, PR and sampling activity. GOLIN is handling PR for the campaign while CARAT handled media.

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    Exclusive (15 Apr 2019)

    VCCP has promoted Jonathan Armstrong to integrated business director and Luke Alexander-Grose to account manager. The agency has also hired Phoebe Newman as account manager.