Campaign (21 May 2020)
COVID-19: ITV animations encourage people to reach out during Mental Health Awareness Week
ITV is supporting Mental Health Awareness Week by launching a series of animations which encourage people to reach out beyond their usual circle. Created by UNCOMMON, the spots show text message conversations showing people reaching out and finding support during lockdown. The work will run on ITV, and take over the channel’s idents, stings and break bumpers.
Campaign (19 May 2020)
COVID-19: ITV "The call" by Uncommon
ITV marked the launch of Mental Health Awareness Week with a special message from its roster of stars to reinforce the importance of staying connected during lockdown. Created by UNCOMMON, the campaign features celebrities including Ant and Dec, Holly Willoughby, Gordon Ramsay, Davina McCall and Lorraine Kelly as they talk about reaching out to people who might be struggling during lockdown. It ends with a call to action: 'Because the ones not expecting your call could be the ones who need it most. Show a friend you're thinking of them'.
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