The Drum (11 Oct 2017)
Tourism Australia launches quirky Aussie News channel in global youth campaign
TOURISM AUSTRALIA is targeting youth travellers and working holidaymakers from the UK and Europe with a new global campaign. AUS$5m is created by advertising agency Clemenger BBDO Sydney, media agency UM and PR agency One Green Bean, and centres around a tongue-in-cheek news channel, Aussie News Today, which will share “quirky, positive and funny stories from across Australia” on FACEBOOK and Instagram. The content will be delivered by a host of influential Australian stars from the world of sport and TV. Additional content for the campaign is being created in partnership with digital news organisation Buzzfeed.
The Drum (18 Sep 2017)
iZettle appoints media agency
IZETTLE has appointed UM LONDON as its exclusive UK media agency and lead agency for Europe following a four-way competitive pitch. The agency will handle all planning and buying for the Fintech company, effective immediately.
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