Campaign (06 Jul 2017)
Branston Pickle "Please the cheese" by Mcgarrybowen
MCGARRYBOWEN has created a new campaign for BRANSTON PICKLE celebrating Britain's love of cheese. The lighthearted 30-second 'Please The Cheese' ad shows little blocks of personified cheese running towards a giant Branston jar. The cheeses shout, "Pickle me! Pickle me!' in an attempt to be picked for the honour of being eaten first. UM LONDON handled media. The campaign will span TV, digital, social media, digital banners, print, and event and in-store sampling.
Campaign (16 Jun 2017)
Wimbledon Championships to launch 'earned and paid media' content campaign
MCCANN LONDON has helped the All England Club launch a global campaign ahead of the Wimbledon Championships which take place in two weeks' time. The 'In pursuit of greatness' content-led campaign has kicked off on digital and social media with 60-second films rolling out to cinemas next week. There will also be outdoor activity across Tube and railway stations in close proximity to the event and content utilised by the BBC in the run up to the Championships. One 60-second trailer shows the efforts that go in year-round to create the world's greatest tennis event, from ball girls to strawberry pickers. The All England Club wants to target a young audience, focusing on FACEBOOK, YOUTUBE and Snapchat activity, as well as resonate with audiences in China and Japan in order to grow its fan base and help the tournament to be considered a special and unique event within Asia. UM is handling media for the campaign and outdoor overseen by Space.
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