Campaign (20 Jun 2018)
December 19 appoints head of planning and head of non-broadcast
DECEMBER 19 has hired Katy Clarkson to a new role as head of planning. She was previously head of client services at Blackwood Seven. Martin Donnelly has also joined the agency as head of non-broadcast, leaving his position as head of publishing at UM LONDON.
Marketing Communication News (20 Jun 2018)
The Economist kicks off real-time World Cup marketing campaign
THE ECONOMIST is trying to increase awareness of the brand to audiences in the UK, Europe and Latin America through its new World Cup campaign. Created by PROXIMITY, display and social media ads will direct football fans to in-depth content hosted on a dedicated Economist World Cup hub, which looks into the nations behind the squads. Creative will use live match score data to feature in ads on footballing websites and use provocative lines to spike curiosity. Proximity teamed up with ad-tech business Flashtalking for the dynamic display ads, while UM LONDON handled media planning.
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