The Drum (23 Jul 2019)
Country Life says goodbye to Theresa May with naughty wheat billboard
COUNTRY LIFE has taken out a billboard in Westminster to bid farewell to outgoing prime minister Theresa May. It plays on her infamous 2017 interview where she confessed to running through a field of wheat. Titled 'Taste the Freedom, Taste Country Life' it shows her enjoying her new found liberty. The ad was produced by UM STUDIOS and will run across digital and social mediums, as well as at various sites throughout London.
Campaign (17 Jul 2019)
UM wins Mattel media across Europe and Asia
MATTEL has appointed UM to handle its media planning & buying account across Europe, Middle East, Africa and Asia Pacific. UM had already been appointed to manage media for Mattel in Latin America in January 2018. The size of the account is undisclosed and CARAT was the incumbent.
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