• News (731)
    Campaign (07 Jan 2019)

    The Economist plumps for emotion in return to TV advertising

    THE ECONOMIST has launched its first TV ad in more than 10 years entitled 'Never stop questioning'. The 40-second spot, created by PROXIMITY, demonstrates the importance of curiosity throughout the years of a young woman's life. The campaign, designed to create an emotional connection with young people, launched online and across ITV, CHANNEL FOUR, CHANNEL FIVE and SKY. It is also running on US TV. UM handled media buying.

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    Exclusive (14 Dec 2018)

    UM LONDON has appointed Samantha Petrie as digital account manager and Archie Cartwright as digital executive.