PR Week (23 Jan 2018)
Keep Britain Tidy and Harrogate Spring Water unveil 'incredible shrinking bottle' to encourage recycling
THOMPSON BRAND PARTNERS has created a video for Harrogate Spring Water, in support of Keep Britain Tidy's Great British Spring Clean in March, which hopes to encourage people to take their plastic bottles home to recycle. The move follows research that showed 95% of bottled water consumers are likely to recycle at home but only 41% would recycle when out and about. The video entitled 'The Incredible Shrinking Bottle' shows how consumers can shrink their bottles so that they take up minimal space in their bags and can be taken home to be recycled. It will be made available via non-paid social post and media relations.
The Drum (27 Oct 2017)
Leeds development plays on difference with new brand identity
THOMPSON BRAND PARTNERS has been appointed by Kirkstall Forge to create a brand identity for the £400m mixed-use Commercial Estates Group development on the outskirts of Leeds. CEG wants to position its new Scandinavian-influenced development at the premium level of the market, as ‘the best mixed-use development in the North of England’.
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