Campaign (08 Feb 2019)
Danone taps MullenLowe Open for baby brands CRM and digital account
NUTRICIA has appointed MULLENLOWE OPEN to manage the CRM and digital account for Cow & Gate and Aptamil. The agency won the business in a pitch against the incumbent Unlimited Group agencies THINGS UNLIMITED and PROPHECY UNLIMITED, aswell as BBH and Valtech. MullenLowe Open will start work immediately on Cow & Gate Baby Club, and will work on Aptamil's AptaClub later in the year.
The Drum (31 Oct 2017)
Cow & Gate: Hangry Toddler by Things Unlimited
COW & GATE has chosen THINGS UNLIMITED to make a spot for its new snacking range Super Yummies. In the ad, which utilises the six-second non-skippable element of YouTube pre-roll, a toddler enjoying a day out in the park with his mum approaches meltdown with the sudden onset of hunger, but animated Super Yummies come to the rescue.
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