• News (645)
    Campaign (04 Apr 2019)

    Argos' playful campaign declares: 'Furniture, but make it fashion'

    ARGOS has launched its spring/summer collection with a humorous campaign that turns its home and furniture range into a fashion collection. Created by THE&PARTNERSHIP, 'so stylish you can wear it' sees fashionistas wearing spectacular outfits made out of furniture including lampshades, rugs and deckchairs. The campaign targets fashionable consumers who see their homes as a reflection of their personal style. The ad debuted on 3 April on ITV. It will also run across digital channels, cinemas and digital out-of-home. PHD handled media.

    Read Full Article

    Campaign (01 Apr 2019)

    M&S appoints fashion specialist ODD to clothing and home account

    MARKS & SPENCER has chosen ODD to handle its clothing and home accounts following a competitive pitch. The agency beat PABLO and THE&PARTNERSHIP in the final round. M&C SAATCHI and UNCOMMON also took part in the pitch but were eliminated in an earlier round. M&S' food account remains with GREY LONDON.

    Read Full Article