Campaign (08 Oct 2018)
TalkTalk flips creative to hit 'tribes' with segmented media strategy
TALKTALK has transformed its brand proposition with a campaign that adopts a new creative and media strategy. Created by THE&PARTNERSHIP, the ads aim to capture the variety of different internet users, from gamers to TV bingers. It debuted with digital out-of-home advertising, and will continue to run in 2019 in direct response, TV, video-on-demand, and digital and social channels. Ads will be targeted at individual consumers. M/SIX is handling media planning and buying for the campaign.
Campaign (04 Sep 2018)
Toyota launches Snapchat and Spotify tie-ups for Aygo campaign
TOYOTA has partnered with SNAPCHAT and SPOTIFY for the latest stage of its 'Just go' campaign for the new Aygo model, which it hopes can attract a younger audience. It has created a racing video game featuring the Aygo which uses Snapchat's AR lens and gives players the opportunity to personalise their car. Its ads on Spotify, meanwhile, will show listeners using the free version of the music streaming service targeted ads based on their music tastes, linking to a platform which provides them with a personalised playlist. The Spotify partnership was brokered by M/SIX. The campaign was created by THE & PARTNERSHIP.
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