Campaign (04 Apr 2019)
Argos' playful campaign declares: 'Furniture, but make it fashion'
ARGOS has launched its spring/summer collection with a humorous campaign that turns its home and furniture range into a fashion collection. Created by THE&PARTNERSHIP, 'so stylish you can wear it' sees fashionistas wearing spectacular outfits made out of furniture including lampshades, rugs and deckchairs. The campaign targets fashionable consumers who see their homes as a reflection of their personal style. The ad debuted on 3 April on ITV. It will also run across digital channels, cinemas and digital out-of-home. PHD handled media.
Campaign (01 Apr 2019)
M&S appoints fashion specialist ODD to clothing and home account
MARKS & SPENCER has chosen ODD to handle its clothing and home accounts following a competitive pitch. The agency beat PABLO and THE&PARTNERSHIP in the final round. M&C SAATCHI and UNCOMMON also took part in the pitch but were eliminated in an earlier round. M&S' food account remains with GREY LONDON.
Account Contacts (306)
Agency Contacts (73)
More In This Category (156)