Campaign (27 May 2020)
TSB sponsors Britain's Unsung Heroes documentary on Channel 4
TSB is sponsorship an hour-long documentary on CHANNEL 4 to highlight the efforts of essential workers during the coronavirus pandemic. The idents were created by MCCANN and ITN Advertising Productions and feature staff as they share personal message of thanks to essential workers. THE7STARS handled media. The sponsorship began during Britain's Unsung Heroes on 27 May which follows a group of front-line workers as they show the impact of Covid-19 on their everyday lives.
Campaign (21 May 2020)
Deliveroo awards media planning & buying account to Initiative
DELIVEROO has chosen INITIATIVE to handle its media planning & buying account in the UK following a competitive pitch. The agency replaces THE7STARS who did not repitch. The7stars will remain on the roster, which means it may be called upon for projects on an ad-hoc basis.
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