Prolific North (12 Apr 2019)
Driven urges people to 'switch off your phones' in new £4m campaign
GO OUTDOORS has launched a £4m campaign encouraging people to spend more time outside instead of on their phones. DRIVEN created a 30-second which sees a range of animated characters enjoying the outdoors including campers and cyclists. They are all wearing and using products from Go Outdoors. The ad ends with the tagline 'Go Outdoors, The UK's Biggest Outdoor Stores'. THE7STARS handled media planning and buying.
Campaign (09 Apr 2019)
WPP and Dentsu face off in L'Oreal's £106m UK media contest
L'OREAL's £106m UK media account is being battled for by WPP's Group M and Dentsu Aegis Network in the final round. The cosmetics giant whittled its shortlist down from four to two, with Publicis Media and THE7STARS out of the running. Group M's WAVEMAKER is the incumbent. Aperto One is running the pitch.
L’Oréal is looking for an agency with strong digital, data and ecommerce capabilities, having announced in an annual report it is now a 'digital-first' company, with a particular focus on ecommerce and 'personalised content online'. It has also launched an internal 'digital cockpit' to measure and optimise its media investments.
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