Business Traveller (14 Jun 2018)
MediaCom Edinburgh wins Genius Foods account
Campaign (30 May 2018)
Whitbread appoints UM to Premier Inn media and retains Zenith on Costa
WHITBREAD has concluded its media review by reappointing ZENITH to work on the Costa Coffee account. UM LONDON was also chosen to handle planning and buying for the Premier Inn, pitching against WAVEMAKER, THE7STARS and Zenith for the business. MANNING GOTTLIEB OMD was the incumbent. Whitbread originally planned to consolidate the two brands into one account but the decision was made to keep them separate as a result of the pitch process.
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