Diary Directory (15 Jun 2020)
NARS Cosmetics collaborates with Spotify on voice-activated ad campaign
NARS COSMETICS has partnered with SPOTIFY to launch a new voice-activated ad campaign, as a response to consumers’ lockdown behaviours. UK-based users with a smart speaker will be able to request delivery of blush, lipstick or a mascara sample when they hear a NARS advert on Spotify. The order for the complimentary sample will be placed if the listener says to their device ‘Ask Send Me a Sample for NARS’. The campaign has been created in collaboration with THE STORY LAB and voice-activated sampling company Send Me A Sample.
Campaign (27 May 2020)
Jaguar named sponsor of new channel Sky Documentaries
JAGUAR has been named as the launch sponsor of SKY's new channel Sky Documentaries which launched on 27 May. Spark44 created a series of five-, 10- and 15-second idents showcasing the work of designers and engineers during Jaguar's production process. The idents will run on Sky Documentaries and VoD for two years, alongside a series of yet-to-be-announced activations. Media was handled by DENTSU X and THE STORY LAB.
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