Campaign (07 Aug 2019)
Vizeum names Mike McCoy as UK chief executive
VIZEUM has appointed THE STORY LAB's executive director Mike McCoy to the role of UK chief executive. He joins in September, taking over from Jem Lloyd-Williams who departed in April. McCoy will report to Dentsu's executive director - media and performance Matthew Platts.
The Drum (09 May 2019)
Online fashion retailer Simply Be becomes E4's first ever official channel sponsor
E4 has secured fashion retailer SIMPLY BE as its first ever official channel sponsor, which hopes to inspire fashion purchases for 16-34 year olds. It is now in immediate effect and includes 10-second idents before every show on E4, between 6am and midnight every day. Simply Be will also be able to use the E4 logo with its own branding to further showcase the partnership. 4Sales in Manchester, CARAT MANCHESTER and STORY LAB delivered the deal.
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