Campaign (14 Aug 2017)
Auto Trader shakes up marketing
AUTO TRADER has hired THE SPECIALIST WORKS as its media buying agency following a competitive pitch against VIZEUM and GOODSTUFF. The online car marketplace has taken its media planning in-house and has also moved its creative business from ISOBAR to Mynt.
Campaign (12 Jul 2017)
The Specialist Works acquires Pace Media
THE SPECIALIST WORKS has expanded by fully acquiring specialist TV and video advertising agency Pace Media. Pace Media’s staff will be merged into TSW’s London office and the agency will be renamed The Specialist Works. Nick Illston, Pace’s founder and managing director, will join TSW as a director and will report to TSW’s executive board. TSW has also announced two senior appointments. Sean Meikle has joined from M2M as a director and Sam Sparkes has joined as client services director from RESPONSE ONE.
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