Campaign (10 Jun 2019)
Auto Trader gets spooky in first campaign by Karmarama
AUTO TRADER has launched its first campaign with KARMARAMA to challenge existing perceptions of the brand and highlight its credentials as a place to buy a car. The 'Silence the squawk' spot features a range of birds sitting on and circling a vehicle, honing in on a sign saying 'Brand new cars'. The campaign debuted on ITV on 7 June. THE SPECIALIST WORKS handled TV, VoD and digital radio activity, with Auto Trader’s in-house media team managing paid activity across FACEBOOK, YOUTUBE, INSTAGRAM and SNAPCHAT, as well as display and PPC.
Campaign (23 May 2019)
The Specialist Works picks up Hidden Hearing
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