Campaign (21 Dec 2017)
Auto Trader launches search tool in new ad
AUTO TRADER has released a new 40-second spot which promotes its new search tool that includes a monthly price checker. The ad shows a variety of different people from new parents, youngsters and families who would benefit from the new function. The work created by Mynt will launch on Christmas Day. Media buying was handled by THE SPECIALIST WORKS and planning handled in-house.
Campaign (14 Aug 2017)
Auto Trader shakes up marketing
AUTO TRADER has hired THE SPECIALIST WORKS as its media buying agency following a competitive pitch against VIZEUM and GOODSTUFF. The online car marketplace has taken its media planning in-house and has also moved its creative business from ISOBAR to Mynt.
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