The Drum (23 Nov 2018)
Virgin Trains stamps ‘It’s a Wonderful Life’ script on platforms in mental wellness drive
VIRGIN TRAINS has partnered with Rethink Mental Illness and THE SAMARITANS for a new campaign into mental wellness. Developed by THE ROMANS, 14 platforms on the Virgin Trains route from Glasgow to London have been covered with quotes from the 1946 Christmas movie It’s a Wonderful Life. The campaign will aim to highlight how difficult the festive period can be for some, and the positive impact simple acts of kindness can have.
The Drum (20 Nov 2018)
Twitter pays tribute to the real John Lewis in Christmas ad pastiche
TWITTER has released a Christmas ad paying homage to the Twitter user John Lewis who is regularly mistaken for retailer JOHN LEWIS in the run up to Christmas. The spot sees the real John Lewis respond to Tweets from consumers about everything from the store's popular Christmas ad to customer service queries. THE ROMANS created the #NotARetailStore campaign.
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