• News (124)
    Campaign (28 Sep 2016)

    Carlsberg falls foul of ad watchdog after taking booze to a building site

    CARLSBERG has had a video ad banned by the ASA for being irresponsible. The ad was created by THE MARKETING STORE WORLDWIDE and showed former England footballer Stuart Pearce surprising workmen with a wooden crate full of Carlsberg multipacks. The workmen cheered and celebrated the arrival with a game of football. Even though the ad did not show the beer being consumed, the ad was banned as the delivery did link alcohol with the building site, a location where it would be unsafe to consume beer.

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    PR Week (01 Jun 2016)

    CARLSBERG has created another UEFA Euro 2016 activation as part of its ‘If Carlsberg Did Substitutions’ campaign. This time, the brand will give London commuters a chance to swap their work shirts for one of 300 1966 replica England shirts. The shirts will be given away via a giant vending machine on 2 June to commemorate the 50th anniversary of England’s World Cup victory. FOLD 7, OMD, THE MARKETING STORE and Clifford French helped create the campaign.