Campaign (28 Sep 2016)
Carlsberg falls foul of ad watchdog after taking booze to a building site
CARLSBERG has had a video ad banned by the ASA for being irresponsible. The ad was created by THE MARKETING STORE WORLDWIDE and showed former England footballer Stuart Pearce surprising workmen with a wooden crate full of Carlsberg multipacks. The workmen cheered and celebrated the arrival with a game of football. Even though the ad did not show the beer being consumed, the ad was banned as the delivery did link alcohol with the building site, a location where it would be unsafe to consume beer.
PR Week (01 Jun 2016)
CARLSBERG has created another UEFA Euro 2016 activation as part of its ‘If Carlsberg Did Substitutions’ campaign. This time, the brand will give London commuters a chance to swap their work shirts for one of 300 1966 replica England shirts. The shirts will be given away via a giant vending machine on 2 June to commemorate the 50th anniversary of England’s World Cup victory. FOLD 7, OMD, THE MARKETING STORE and Clifford French helped create the campaign.
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