• News (125)
    The Drum (23 Mar 2018)

    McDonald’s goes hands on by bringing back ‘peelable’ Monopoly campaign

    MCDONALD's has launched its annual MONOPOLY promotion by encouraging fans to 'get peeling for that winning feeling'. 'Monopoly Wiiiin!' was created by THE MARKETING STORE and offers fans the chance to win top prizes including £100k in cash, a MINI COOPER and a family trip to Universal Studios in Orlando. The campaign will be supported by TV, radio, press, out of home, digital out of home and customer relationship management as well as social activity on FACEBOOK, TWITTER, INSTAGRAM and SNAPCHAT

    Read Full Article

    Campaign (28 Sep 2016)

    Carlsberg falls foul of ad watchdog after taking booze to a building site

    CARLSBERG has had a video ad banned by the ASA for being irresponsible. The ad was created by THE MARKETING STORE WORLDWIDE and showed former England footballer Stuart Pearce surprising workmen with a wooden crate full of Carlsberg multipacks. The workmen cheered and celebrated the arrival with a game of football. Even though the ad did not show the beer being consumed, the ad was banned as the delivery did link alcohol with the building site, a location where it would be unsafe to consume beer.

    Read Full Article