• News (9)
    Prolific North (06 Nov 2018)

    The Market Creative appoints Behavioural Strategist

    THE MARKET CREATIVE has chosen Greg Copeland to be its new behavioural strategist. The appointment is intended to strengthen the agency's behavioural insights and strategy services, with Copeland set to focus on understanding the way consumers interact with brands in his new role. He will work on identifying what influences these interactions.

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    Prolific North (18 Sep 2018)

    The Market Creative helps Silentnight wage war on plastic

    SILENTNIGHT has kicked off a new campaign to showcase its commitment to reducing ocean plastic. Running under the tagline 'A good night's sleep shouldn't cost the earth', the OOH, digital and press ads highlight that its mattresses Comfort fibres are made from recycled plastic bottles. The spots, created by THE MARKET CREATIVE, feature a couple laying in a bed on a beach.

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