The Drum (08 Apr 2019)
Irn-Bru embraces body positivity as a 'champion of gingers'
IRN-BRU has positioned itself as the 'champion of gingers' in its latest 60-second ad. The humorous spot lists the downsides of being a redhead, before celebrating how gingers stand out from the crowd. The ad, created by LEITH, is read as a poem by Scottish actor Jack Lowden.
Campaign (28 Mar 2019)
The Corner lands Drinkaware ad account
DRINKAWARE has awarded THE CORNER its advertising account following a competitive pitch. The agency pitched against THE GATE, KROW and CREATURE, winning against the latter in the final round. The account moves from LEITH who declined to repitch. The Corner will be tasked with creating a new approach to the charity's campaign to encourage drinkers to take 'drink-free days'.
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