Campaign (11 Jan 2019)
Drinkaware seeks ad agency
DRINKAWARE has announced it is searching for an advertising agency in a review process handled by AAR. Incumbent LEITH has been invited to repitch for the business alongside other agencies, which are due to make submissions this week. Drinkaware plans to conclude the process at the end of February. Its media agency JOHN AYLING & ASSOCIATES is not affected by the creative shakeup.
The Drum (03 Dec 2018)
The Irn-Bru Snowman returns as boy tries to swipe his can back in long-awaited sequel
IRN-BRU has brought back its The Snowman-themed Christmas spot 12 years after it first drew on the famous Christmas tale. In the original, The Snowman flew off with a little boy's can of Irn-Bru. In the new spot, created by LEITH, the little boy goes after the flying snowman in a propeller plane, but just as he is about to claim back his can, it's swiped again by Santa Claus flying past in his sleigh. The ad is set to an adapted version of Walking in the Air and draws on the brand's Scottish heritage by including imagery of Scottish landmarks.
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