PR Week (01 Nov 2018)
Sky appoints Edelman as its corporate PR agency
SKY has handed its corporate PR account to EDELMAN after a competitive pitch. Edelman won out against WEBER SHANDWICK and MHP, while 15-year incumbent FINSBURY resigned the account. Finsbury previously worked on a financial PR brief which was replaced by the corporate PR business. Sky's other PR agencies, including Fever, Premier PR, and 33 Seconds, are not affected by the new appointment.
PR Week (05 Sep 2018)
Agencies vie for new Sky comms brief as Finsbury relationship is set to end
SKY will hear pitches from WEBER SHANDWICK, EDELMAN and MHP for its new corporate comms account. FINSBURY is currently overseeing the financial comms around Comcast and Twenty-First Century Fox's bids for the broadcaster. Once the bidding process is complete, the financial comms account will be replaced by the broader corporate comms business, which Finsbury has declined to pitch for. Sky's group chief marketing and corporate affairs officer Debbie Klein and director of corporate communications and campaigns Gavin Davis are overseeing the pitches.
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