Campaign (26 Nov 2018)
United Nations "The People's Seat" by WPP
GREY has created an ad for the United Nations campaign The People's Seat. It hopes to encourage people to watch and participate in the UN climate summit COP24 in December. David Attenborough stars in the spot and explains the importance of the summit. People can share posts on social media with the hashtag #TakeYourSeat to express their views on climate change. MEDIACOM handled media while BCW and FINSBURY provided PR support. KANTAR TNS and LIGHTSPEED also collaborated with the UN for the campaign.
PR Week (01 Nov 2018)
Sky appoints Edelman as its corporate PR agency
SKY has handed its corporate PR account to EDELMAN after a competitive pitch. Edelman won out against WEBER SHANDWICK and MHP, while 15-year incumbent FINSBURY resigned the account. Finsbury previously worked on a financial PR brief which was replaced by the corporate PR business. Sky's other PR agencies, including Fever, Premier PR, and 33 Seconds, are not affected by the new appointment.
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