Campaign (29 Mar 2018)
Fuller's appoints Recipe
FULLER'S BEER COMPANY has handed its advertising account to RECIPE. The agency is tasked with delivering social and digital campaigns across the drinks company's full portfolio of brands, which includes London Pride, Frontier and Cornish Orchards. THE CORNER is the incumbent.
Marketing Week (27 Feb 2018)
Coca-Cola launches Diet Coke rebrand in UK with £10m marketing push
COCA-COLA has launched a £10m ad campaign to support a revamp of Diet Coke in the UK. The 'Because I Can' campaign was created by Anomaly Los Angeles and recreates a similar ad made in the US. A 30-second ad sees a women talking directly to the camera simply encouraging consumers to do what they want. The ad will air from the start of March and will be supported by above-the line activations including bus advertising and digital marketing, with the out-of-home created by THE CORNER. Coca-Cola has also introduced two new flavours into the UK with more set to come and a package redesign.
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