Marketing Week (27 Feb 2018)
Coca-Cola launches Diet Coke rebrand in UK with £10m marketing push
COCA-COLA has launched a £10m ad campaign to support a revamp of Diet Coke in the UK. The 'Because I Can' campaign was created by Anomaly Los Angeles and recreates a similar ad made in the US. A 30-second ad sees a women talking directly to the camera simply encouraging consumers to do what they want. The ad will air from the start of March and will be supported by above-the line activations including bus advertising and digital marketing, with the out-of-home created by THE CORNER. Coca-Cola has also introduced two new flavours into the UK with more set to come and a package redesign.
Exclusive (02 Jan 2018)
THE CORNER has promoted Jonny Angel to the role of managing director.
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