• News (69)
    Campaign (09 May 2018)

    Icelandair works with national footballers for 90-minute experiences around World Cup

    ICELANDAIR has launched 'Team Iceland stopover', a number of 90-minute football experiences created to celebrate its national football team's qualification for the World Cup next month. The activation will be available for all passengers between May and June and will include activities with the stars of Iceland's squad. Passengers will have the chance to play golf with Gylfi Sigurðsson, relax in geothermal baths at Laugarvatn Fontana with Birkir Bjarnason and learn the Viking Thunder-Clap by attending a national men's or women's team match. The event has been created by THE BROOKLYN BROTHERS and Íslenska.

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    Campaign (09 May 2018)

    American Express hits TV (and Shoreditch) to launch new brand platform

    AMERICAN EXPRESS has launched a new campaign, created by OGILVY & MATHER and Mcgarrybowen New York, which brings together its consumer, corporate and merchant businesses. The 'Powerful backing' campaign includes a 30-second ad which debuted on SKY SPORTS during Amex-sponsored football team Brighton and Hove Albion's Premier League match against MANCHESTER UNITED, while a 60-second version will air during this week's Gogglebox on CHANNEL FOUR. The work will run for six weeks. Supporting activity includes an OOH mural by artist Josephine Hicks erected in London's Shoreditch, and data-driven digital OOH spots running across London, Manchester, Birmingham, Glasgow, Cardiff and Sheffield. MINDSHARE handled media planning and buying for the campaign, while MOMENTUM WORLDWIDE worked on activation and THE BROOKLYN BROTHERS handled content.

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