The Drum (07 Nov 2018)
Coke Zero put front and centre of ‘Holidays are Coming’ campaign for first time
COCA COLA has released its 2018 'Holidays are Coming' spot with an unexpected focus on its Coke Zero offering. The magical spot features familiar characters as it opens with Santa Claus and follows a community as they prepare to celebrate Christmas. This year, however, the brand is hoping to entice young consumers. In addition to the ad, it has secured deals with SNAPCHAT and LadBible plus a sponsorship of the TWITTER livestream of CAPITAL'S Jinglebell Ball. The campaign will also roll out to social channels. MEDIACOM handled media, HAYGARTH led experiential, and KAMELEON managed digital. TEXT100 handed PR.
PR Week (20 Sep 2018)
Next Fifteen merges Text100, Bite under Helena Maus
BITE global chief executive officer Helena Maus has been chosen to lead the agency now it has merged with TEXT100. Text100 chief executive Aedhmar Hynes will leave the business at the end of September. The newly combined businesses will have a new name, not yet decided or announced.
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