The Drum (06 Nov 2018)
JD Williams jumpstarts Christmas with empowering all-female campaign
JD WILLIAMS is continuing its female empowerment 'I am' campaign with a festive spin. The 30-second ad sees women aged 45-60 enjoying themselves wearing its clothing range, alongside messages encouraging women to 'change the way they do Christmas' this year. Messages include 'I am not doing repeats', 'I am not checking it twice', and 'I am not doing all the work'. The spot, created by TBWA\MANCHESTER, will be supported by VOD, social and print press activity.
Prolific North (24 Sep 2018)
TBWA\Manchester reveals its first JD Williams campaign
JD WILLIAMS has released a 30-second spot that features diverse females modelling its fashion range. Created by TBWA/MANCHESTER, which was appointed to the brand's advertising account in May, the ad is aimed at 45-60-year-old women and empowers them by focusing on attitude rather than age. The spot, running across TV, VOD, social media and press, ends with each woman announcing 'I am just getting started'.
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