• News (1355)
    The Drum (26 Jun 2018)

    Lidl UK: Baby Experts by TBWA\London

    LIDL has launched a campaign to promote its new Lupilu baby range. Created by TBWA/LONDON, the humorous 30-second TV spots each focus on a different product from the range including gourmet food pouches, wipes and nappies. The babies that star in the ad are given a voice to advocate the products through the narrator. 

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    Campaign (13 Jun 2018)

    OMD UK lands Lidl's £70m media planning account

    LIDL has handed its £70m media planning account to OMD. STARCOM will continue to handle media buying and TBWA\LONDON handles creative.

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