The Drum (26 Jun 2018)
Lidl UK: Baby Experts by TBWA\London
LIDL has launched a campaign to promote its new Lupilu baby range. Created by TBWA/LONDON, the humorous 30-second TV spots each focus on a different product from the range including gourmet food pouches, wipes and nappies. The babies that star in the ad are given a voice to advocate the products through the narrator.
Campaign (13 Jun 2018)
OMD UK lands Lidl's £70m media planning account
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