PR Week (23 Aug 2019)
45ft mural marks re-launch of classic comedy Dad's Army
UKTV has unveiled a 1940's-style army recruitment out-of-home ad campaign to celebrate the release of Dad's Army: The Lost Episodes on Gold. The 'ghost billboard' in Clerkenwell, East London is reminiscent of WW2 propaganda advertising and has been designed to appear as if it has re-emerged after being lost. The mural was sandblasted to make it looked aged and was created by Global Street Art Agency. UKTV worked with HEARTS & SCIENCE and TALON OUTDOOR on the mural and TAYLOR HERRING provided PR support and media relations. The artwork will be in place until 2 September.
Campaign (22 Aug 2019)
Auto Trader launches car vending machine
AUTO TRADER created a vending machine than can hold a whole car. The installation on 21 August featured a new RENAULT ZOE from LOOKERS MOTOR GROUP. The car was available via contactless payment, with a pre-agreed price of £16,000, compared with the recommended retail price of £22,470. Auto Trader created the activation to promote how it can provide 'brand new cars at transparent pre-haggled prices than you can drive away today'. TAYLOR HERRING delivered the project which took place in London's Spitalfields.
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