PR Week (14 Nov 2018)
Animatronic orangutan spotted wandering London in second phase of Iceland campaign
ICELAND has released a hyper-realistic animatronic orangutan in London for its Christmas campaign. The food retailer was prevented from airing a repackaged GREENPEACE ad on TV screens because it is too political, and breaches broadcast advertising rules. TAYLOR HERRING created and handled all aspects of the experiential campaign segment, which highlights the wildlife displaced by deforestation for palm oil. WEBER SHANDWICK provided PR support for the TV spot launch.
PR Week (07 Nov 2018)
Elves back Behavin' Badly in Christmas 'appeal' campaign
TAYLOR HERRING has enlisted the help of former X Factor judge Louis Walsh to promote popular Christmas toy range Elves Behavin' Badly. A 90-second 'charity appeal style' spot sees Louis tell the story of Elfie and Elvie, the naughty elves who have been abandoned for getting up to no good. He then encourages the public to give the cheeky toys a new home. The ad also asks people to tag a photo of their elves and post it on social media under '#elvesbehavinbadly'. Other social media activity will see celebrities and influencers posting their own elf photos as well as daily content on the brand's own social channels.
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