PR Week (11 Oct 2018)
GPS technology giant Garmin launches PR agency review
GARMIN is searching for a new PR agency in the UK and Ireland to elevate its brand, drive advocacy and build new audiences. The review is currently at a chemistry stage and is being handled by Creativebrief. The successful agency will be expected to promoted the GPS navigation company through earned and owned media. TANGERINE is the incumbent, having been appointed to support traditional and social marketing for Garmin's dash cam and sat nav range in 2017.
Prolific North (26 Sep 2018)
Tangerine appointed by international aid agency
CONCERN WORLDWIDE has selected TANGERINE to lead a micro-influencer campaign targeted at mothers in the UK. The agency is tasked with growing brand awareness and engagement among the followers of mum micro-influencers through videos, hashtag selfies and events. Infographics, stories and videos will also appear on Concern Worldwide's own social channels.
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