• News (24)
    Exclusive (11 Sep 2018)

    TALON has promoted David Leach and Dilki Weerakoon to the positions of client manager.

    The Drum (02 Jul 2018)

    'Make Google Do It' ads talk up digital assistants

    GOOGLE has launched a DOOH campaign to promote all the things its Google Home Mini and Google Assistant can do. Created by R/GA LONDON, the 'Make Google Do It' campaign encourages Londoners to use the voice assistant to carry out helpful everyday tasks, highlighting the mantra 'Play it. Skip it. Time it. Dial it. Forecast it. Remember it. Schedule it. Prep it. Do it.' The spots will appear across transit, retail and city-centre locations until 8 July and feature topical themes such as the World Cup, Wimbledon and Pride. The DOOH campaign was created in partnership with grand Visual, OMD and TALON, and forms part of its wider 'Make Google Do it' initiative which includes TV, cinema, OOH, press, display and social activity. 

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