Campaign (04 Feb 2019)
McDonald's "The Big Mac debate" by Leo Burnett London
MCDONALD'S is aiming to fire up a national debate around its new Big Mac with Bacon offering. A 60-second spot, created by LEO BURNETT, sees people from all over the UK discussing whether or not a Big Mac with bacon can be called a Big Mac. The spot also promotes the return of the Mac Jr and Grand Big Mac. Burger fans are being encouraged to share their opinion on social media under the hashtags #StillABigMac or #NotaBigMac. OMD handled media for the campaign while TALON worked on OOH.
Campaign (25 Jan 2019)
Talon Outdoor names Barry Cupples as global chief executive
TALON has appointed Barry Cupples as its first global chief executive officer. He starts in the role in March.
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