Campaign (24 Oct 2018)
Engine to drop WCRS and Partners Andrews Aldridge brands
ENGINE is dropping its WCRS and PARTNERS ANDREWS ALDRIDGE brands to created a new integrated model. The change, to be made next year, will also see SLICE and SYNERGY cease to exist as separate entities. Engine's chief executive for Europe and Asia-Pacific Jim Moffat will lead the restructured UK business, with WCRS chief executive Matt Edwards to lead one of the divisions. Engine's chief strategy officer Pete Edwards will depart. MHP and MISCHIEF has unaffected by the move.
PR Week (15 Jun 2018)
Paddy Power trolls World Cup host with promise to donate £10,000 to LBGT+ charities for every Russian goal
PADDY POWER has launched a World Cup LGBT+ donation campaign to highlight Russia's discrimination policy. 'Rainbow Russians' by SYNERGY will see £10,000 donated to Attitude magazine's Foundation with every goal scored at the World Cup, with a minimum of £50,000. The Attitude Foundation makes football more inclusive to the LGBT+ community.
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