Campaign (03 Sep 2019)
Hearst is aiming to change the way women think about their bodies
HEARST has teamed up with P&G to launch its biggest ever research that reveals women's thoughts about their bodies. Forming the basis of its Project Body Love initiative, the research found just 6% of women love their bodies and 37% hate their body. Project Body Love will run across Women’s Health, Cosmopolitan, Red, Elle, Good Housekeeping and Prima, and aim to change the negative narrative around women's bodies. P&G will sponsor the initiative until the end of March, promoting Venus, Pantene and Always though a small logo next to all Project Body Love content and display ads in print and online. STARCOM brokered the partnership. Other Project Body Love content will include an e-book for parents and teachers on how to speak in front of children of different ages, and a month-long podcast series to project positive messaging to women getting ready in the mornings.
Exclusive (21 Aug 2019)
STARCOM has promoted James Wheatley to the role of audience planning lead.
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