Marketing Communication News (15 May 2019)
Saga believes ‘time shouldn’t change a thing’ in new integrated insurance campaign
SAGA has launched a new campaign around the idea 'time shouldn't change a thing' to promote its 3-year fixed price car insurance. Its first integrated campaign in eight years, created by VCCP, includes two TV spots showing observers commenting on Saga customers long-held passions such as partying or playing toy soldiers. STARCOM handled media for the campaign, which launched on ITV and will be supported by online, press and social media activity.
Campaign (02 May 2019)
Electronic Arts splits with Starcom and shortlists agencies for global media
ELECTRONIC ARTS has held pitches for its global media planning & buying account, ending its relationship with STARCOM. HEARTS & SCIENCE, M/SIX and HAVAS MEDIA pitched for the brand last month but EA has not made a decision on the winner yet. EA wants the winning agency to work on TV and out-of-home advertising, and will handle digital media in-house.
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